Associate Director of Content Strategy

New York, United States Full-time

About us

 

ERGO Interactive is a market leader in data-driven, hyper-personalized, adaptive algorithmic email journey design and deployment. It’s a mouthful, but very cool stuff that is driving enormous returns for our blue-chip clients. The best way to explain it would be to envision you’re reading your favorite magazine, and with every page you turn and every issue you read, it becomes more relevant to you. We call it Content Science™, and we’re looking for an exceptional, seasoned Associate Director of Content Strategy with a solid writing background to join our team and help to lead our vision.

If you love using data to tell stories and thrive off smart, energetic people, you’ve just found your new home.

Please apply with your résumé and a thoughtful cover letter.


About the role

The Associate Director of Content Strategy needs to be a player/coach, able to generate high-level strategic discussions and partnerships at the client level, as well as nurture multi-level content strategists and writers.

  • Manage and oversee work of at least 4 members of the Content Strategy team, helping to drive their career growth and skill sets
  • Create personalized and brand-relevant content strategies and then execute across multiple online and offline channels / platforms
  • Work with strategists and designers to craft content curriculums, trigger logic and visual concepts that communicate campaigns or data points in a user-friendly way
  • Conduct stakeholder interviews and leverage industry best practices to build content governance models
  • Lead content audits to identify strengths, weaknesses, gaps and opportunities
  • Leverage content analytics and data visualization tools to conduct competitive data analysis and distill competitive insights and competitive trends
  • Identify opportunities for content testing and measurement. Partner with data team on testing and learning methodologies and apply these to the work
  • Work collaboratively in a multifunctional team
  • Establish, enforce and evolve writing style and tone within brand guidelines
  • Create and maintain content roadmaps and workflows
  • Provide quality control and a “last eye” on the work so we’re delivering pixel-perfect work to our clients and customers
  • Clearly and confidently present the big ideas and the smallest details to internal team, clients and prospects

 

What you’ll bring to us

  • 6+ years of experience as an associate director, senior content writer/strategist, copywriter, strategist or planner
  • Love of both high-level strategy and hands-on writing
  • Left and right brain working in tandem
  • A strong understanding and passion for CRM, Email, Web, Digital Journey design
  • Experience conducting content audits and developing comprehensive multi-touch, omni-channel content strategies from scratch
  • Ability to quickly understand business needs as they relate to a specific industry, then translate complex ideas into an editorial direction
  • Strong writing, editing, creative and strategic thinking skills
  • Proactive thinking to develop innovative new strategies and tactics in an emerging industry
  • Professionalism and a confident, collaborative approach to client-facing and colleague interactions
  • The ability and warmth to inspire clients and earn their trust in presentations and workshops
  • A deadline- and detail-oriented nature—you thrive in a fast-paced, agile environment
  • Strong teamwork and communication skills—you’re open to listening to new ideas and take thoughtful action to bring them to life
  • The will to win with a lot of integrity and a sense of humor
  • The ability to help us win trivia night

 

Perks

  • A comprehensive career development program and training
  • Choice of gym or CitiBike membership
  • Bagel Fridays
  • Summer Fridays
  • Office bar cart, daily produce, healthy and unhealthy snacks, Nespresso
  • Pool table
  • Competitive vacation allowance
  • Company-paid office shut-down between Christmas and New Year’s Day
  • Health, vision & dental benefits
  • 401k plan
  • Referral bonus program
  • Pet-friendly office, including pet insurance
  • Fun company outings and events
  • Very cool industrial-style West Village studio space

 

The best perk? Our people. If you’re ready to join us, apply now!